Our Story
Coterra Coffee Roasters was born in 2021, right in the heart of Dubai’s vibrant coffee scene, with the pure passion within the duo, Crafting “Coterra”, More than just exceptional single origins specialty coffee , we bring a journey that redefines coffee—connecting each cup to the farmers who nurture every bean. With our farm-to-roaster philosophy and passion for education, we turn casual sippers into true coffee enthusiasts, delivering not just flavor, but an experience rooted in authenticity and hospitality.
Grown with Care
Premium Beans Handpicked from trusted farms.
Learn & Grow.
We offer Training, brewing Tips, and tasting sessions to enhance your coffee experience.
After Sales Support
We provide on going help with equipment, grinding, and brewing for perfect cup every time.
Mission
“To emerge as the global beacon of the Farm-to-Roaster Coffee Brand.”
Vision
- Offer the super-premium specialty coffees that make the extra-ordinary experience.
- Equitably source and roast exceptional coffees to perfection
- Become the leading provider of a wide range of specialty coffee
- Operate a sustainable specialty coffee roasting business.
- Establish vibrant cafes that reflect, improve, and inspire our communities, while creating a convenient, relaxed, and friendly environment that guarantees the highest level of quality and best value for money.
More than coffee, an experience rooted in authenticity
01.
Farm / Origin
•Grown in coffee regions (Africa, Latin America, Asia). •Handpicked ripe cherries for best quality.
02.
Processing & Milling
• Methods: Washed, natural, honey. • Beans dried, hulled, graded, and packed.
03.
Export & Import
Green beans shipped globally to roasteries.
04.
Roasting
• Tailored roast profiles to highlight origin and flavor. •Stages: Drying → Maillard → First Crack → (Second Crack). •Roasted to light, medium, or dark levels depending on the cup profile desired.
– Quality Assurance.
- Consistent Roasts : Profile tracking and cupping.
- Customer Feedback Loop: Taste feedback → Adjustments if needed.
- Traceability : From farm to cup origin tracking.
• Official launch of Coterra Coffee Roastery with a focus on premium specialty coffee sourced directly from ethical farms worldwide.
• Established first roasting facility in Umm Ramool, with state-of-the-art roasting equipment.
• Developed initial product line featuring mid to high range single-origin Specialty coffee and signature blends.
• Built foundational relationships with local cafes and specialty coffee shops.
• Opened first flagship retail café to showcase the brand experience and educate customers on specialty coffee.
• Expanded roasting capacity to meet growing demand.
• Introduced lots of new coffee for fresh coffee delivery to consumers.
• Launched Coterra’s e-commerce platform, enabling direct-to-consumer sales across the UAE and Global shipping
• Participated in regional coffee events and competitions, earning recognition for quality and sustainability.
• Opened flagship retail café In global Village with the store size of 4500 square feet
• Began exporting to select GCC countries, expanding market reach beyond the UAE.
• Implemented sustainability initiatives including eco-friendly packaging and waste reduction programs.
• Formed strategic partnerships with coffee growers to ensure traceability and fair-trade practices with lots of farmer and traders around the globe
• Started with government entities for events and kiosk solution
• Signed contract with government sector for their Arabic coffee and specialty coffee supply
• Developed proprietary roasting profiles and proprietary blends exclusive to Coterra.
• Expanded wholesale client base to include hotels, restaurants, and corporate clients.
• Initiated barista training programs to elevate coffee knowledge and service standards.
• Invested in advanced quality control technology to ensure consistency and excellence.
• Opened flagship retail café In RAK with the store size of 4800 square feet bulti stories
• Coterra as a leading specialty coffee roastery in the region.
• Began franchising discussions and explored international expansion opportunities.
• Continued innovation in coffee sourcing and roasting techniques to maintain premium quality.
• Expand franchise operations globally with an emphasis on maintaining quality and brand integrity.
• Launch coffee education academy to train baristas, roasters, and coffee enthusiasts.
• Invest in research and development for new coffee products and sustainable practices.
• Strengthen Coterra’s role as a thought leader in specialty coffee in the Middle East and