Flavor & Aroma

Coffee reaches peak flavor within 7–14 days after roasting. This is when the balance of aroma, sweetness, and acidity is at its best.

Oxygen & Degassing

Freshly roasted beans release CO₂ for a few days, which is why roasters often use one-way degassing valves on bags to keep oxygen out and freshness in.

Practical Tip for Your Customers

Encourage customers to buy smaller amounts more often, grind right before brewing, and store beans in an airtight container away from light and heat.